Phytria

About Us

Rooted in botanical passion, designed for modern discovery

Phytria is a plant discovery app designed to help people explore, identify, and remember the plants around them. Created with real passion for the plant world, it’s built for enthusiasts, beginners, and the simply curious alike. Our mission is to make plant exploration more approachable, interactive, and rewarding — wherever you are.

Contact Us

Let's get connected

• Terms of Service
• Privacy Policy

• Home

Privacy Policy

Phytria Privacy PolicyBotanéau Group LLC · Effective September 22, 20261. ScopeThis Privacy Policy describes how Botanéau Group LLC ("Botanéau Group", "we", "us", "our") collects, uses, discloses and retains information in connection with the Phytria mobile application and the services made available through it (together, the "Service"). It applies to every version of the Service, including builds distributed through Apple's TestFlight program (see Section 12). By using the Service you acknowledge the practices described in this Policy. This Policy is incorporated by reference into the Phytria Terms of Service.2. SummaryYour field journal is stored on your device and is not transmitted to us. A photograph you submit for identification is transmitted through our server to a third-party identification provider and is not retained by us. A pin is published only if you elect to share it, and then with its location reduced in precision. We do not serve advertising, do not use analytics or tracking services, and do not sell personal information.3. Information we collectWe collect the following categories of information, in each case only to the extent described.• Identification photographs. Photographs you submit for identification are transmitted to our server function and forwarded to the identification provider described in Section 5. They are processed for the sole purpose of returning an identification and are not stored by us.
• Identification counts and identifiers. We maintain a count of identifications for the purpose of administering the identification allowance described in Section 5. The count is associated with your account when you are signed in, and otherwise with a device identifier: a random value generated by the Service and stored in the iOS keychain. That identifier is not Apple's advertising identifier, is not derived from any hardware identifier, and is not disclosed to third parties.
• Account information. If you sign in with Apple, we receive the name you elect to share and an email address, which may be an Apple private relay address. We do not receive or store a password.
• Shared pins. If you share a pin to the community map, we receive and publish the plant name produced by the identification, the photographs attached to that pin, and the pin's location reduced to three decimal places of latitude and longitude (approximately 100 metres), together with the time of publication and its review status.
• Reports and blocks. If you report a pin, we record your account identifier, the reason selected, any details you enter, and the time of the report. If you block a contributor, we record the block against your account.
• Guidelines acceptance. We record the time at which you accept the community guidelines.
• Support correspondence. If you contact us, we retain the correspondence and any information you include in it.Information that remains on your device. Your pins, plants, notes, photographs not submitted for identification or sharing, care reminders, collections, achievements and journal entries are stored in the application's own database on your device and are not transmitted to us. Location data recorded on a pin remains on your device unless and until you share that pin, and is then disclosed only in the reduced-precision form described above.We do not collect advertising identifiers, contacts, calendars, messages, health or fitness data, financial information, biometric information, or browsing activity outside the Service.4. How we use informationWe use the information described in Section 3 to: provide, operate and maintain the Service; return plant identifications; administer the identification allowance and any paid features; publish, review and moderate the community map; act on reports and honour blocks; respond to support requests; enforce the Terms of Service and the community guidelines; comply with legal obligations; and protect the rights, property and safety of Botanéau Group, our users and the public.We do not use personal information for advertising, for profiling, or for any purpose unrelated to the Service.5. Plant identificationWhen you request an identification, the Service transmits the photograph to a server function operated by us, which forwards it to Plant.ID, an identification service operated by FlowerChecker s.r.o. ("Plant.ID"), and returns the result to your device. Only the photograph is transmitted; no location, notes, pin data or account information accompany it. The credentials used to access Plant.ID are held on our server and are never present in the application. Plant.ID processes photographs under its own privacy policy and terms, which we encourage you to review.Identification allowance. The Service provides a fixed number of identifications at no charge for the lifetime of the account or device identifier, as stated in the application. To administer that allowance we maintain the count described in Section 3. Because the device identifier is stored in the iOS keychain, it persists across deletion and reinstallation of the application. If you sign in after using the Service without an account, the count accrued under the device identifier is transferred to your account. Where paid features are offered, purchases are made through Apple's in-app purchase system and are subject to Apple's terms; we do not receive your payment card details.6. The community mapPublication is optional. Nothing is published unless you enable sharing for a specific pin. Before your first share you must accept the community guidelines; we record the time of acceptance.What is published. The plant name, the photographs attached to the pin, and the reduced-precision location. Pins are published without your name or any other account information, and contributors are not identified to one another. Your notes, care history and exact coordinates are not published.Review. Shared pins are held for review and become visible to other users only after approval. We reserve the right to decline, remove or restrict any shared content at our discretion.Reports. Any user may report a pin. We review reports promptly. A reported pin may be hidden automatically pending review. Report records are retained until the report is resolved and thereafter only as needed for the purposes in Section 4.Blocks. You may block a contributor. Blocks are stored against your account so that they apply on every device on which you sign in. The blocked contributor is not notified.Retraction. You may remove any pin you have shared at any time from that pin's More menu, and it will cease to be displayed on the community map.7. Disclosure of informationWe disclose information only as follows:• Service providers. Plant.ID (FlowerChecker s.r.o.) receives identification photographs as described in Section 5. Supabase, Inc. hosts our server infrastructure, including the identification function, account records, the community map and its moderation records. Apple Inc. provides Sign in with Apple, in-app purchases where offered, and, during beta distribution, TestFlight. Each provider processes information on our behalf and under its own terms.
• Article hosts. The news feed within the Service lists third-party plant articles and retrieves each article's preview image directly from the site that hosts it. Those sites receive your device's IP address and the request in the same way as if you visited them. Opening an article opens the site in Safari, where that site's own terms and privacy practices apply.
• Legal requirements and protection. We may disclose information where required by law, subpoena or legal process, or where we believe in good faith that disclosure is necessary to enforce our terms, to protect the rights, property or safety of Botanéau Group, our users or the public, or to detect or prevent fraud, abuse or security issues.
• Business transfers. If Botanéau Group is involved in a merger, acquisition, financing, reorganisation or sale of assets, information may be transferred as part of that transaction, subject to this Policy.We do not sell personal information, do not share it for cross-context behavioural advertising, and do not use analytics, crash-reporting or advertising services in the Service.8. Retention• Identification photographs: not retained.
• Identification counts and the device identifier: retained for as long as the associated account or device identifier exists, because they carry the lifetime allowance.
• Account information: retained until you delete your account, and thereafter only as required by law or for the purposes in Section 4.
• Shared pins: retained until you retract them or they are removed in review. On account deletion, shared pins are retained in anonymised form unless you elect to remove them at that time.
• Reports: retained until resolved. On deletion of a reporter's account, the reporter's identifier is removed from the report.
• Blocks: retained until you remove them or delete your account.
• Support correspondence: retained for as long as reasonably necessary to address the matter and maintain records.
• Data on your device: retained until you delete it. Deleted pins and plants are held on the device for ten days to permit restoration and are then removed.9. SecurityWe use reasonable administrative, technical and organisational measures appropriate to the nature of the information, including transport encryption, access controls and row-level authorisation on our server. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.10. Your choices and rights• Identification and sharing are opt-in. Nothing is transmitted for identification unless you submit a photograph, and nothing is published unless you share a pin.
• Permissions. You may grant or decline camera, photo library, location and notification permissions, and change them at any time in iOS Settings. Declining location permission means pins are saved without coordinates; the remainder of the Service continues to function.
• Account deletion. You may delete your account from within the Service (More › Account › Delete Account). Deletion removes your account record and requests revocation of the Sign in with Apple credential. Deleting the account does not delete the journal stored on your device, and deleting the application does not delete your account.
• Export. You may export the data stored on your device from within the Service. Once exported, that data is under your control.
• Requests. Depending on where you reside, you may have rights under applicable law to request access to, correction of, or deletion of personal information we hold about you, to object to or restrict certain processing, or to receive a copy of your information. You may exercise these rights, and ask questions about this Policy, by writing to us at the address in Section 14. We will respond within the time required by applicable law and may take reasonable steps to verify your identity before acting on a request. We will not discriminate against you for exercising any such right.11. International usersThe Service is operated from the United States, and information is processed and stored in the United States and in any other jurisdiction in which our service providers operate. If you use the Service from outside the United States, you acknowledge that your information will be transferred to, and processed in, jurisdictions that may not provide the same level of protection as your own.12. ChildrenThe Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact us at the address in Section 15 and we will delete it.13. Beta distributionWhere the Service is distributed through Apple's TestFlight program, Apple collects information in connection with that program, which may include your tester email address, the builds you install, crash reports, and any screenshots or notes you submit as TestFlight feedback. That information is collected by Apple under Apple's terms and made available to us; it is not governed by this Policy except to the extent we retain it. Feedback you submit may contain any information visible in the screenshot or text you provide.14. Changes to this PolicyWe may amend this Policy from time to time. The effective date at the top of this Policy will be updated, and the current version will be published. Where a change materially affects how identification photographs or shared content are handled, we will provide notice within the Service. Your continued use of the Service after the effective date of a revised Policy constitutes acknowledgement of the revision.15. ContactBotanéau Group LLC, a Hawaii limited liability company
[email protected]

• Home

Terms of Service

Phytria Terms of ServiceBotanéau Group LLC · Effective September 22, 20261. Acceptance of these TermsThese Terms of Service (the "Terms") are a binding agreement between you and Botanéau Group LLC ("Botanéau Group", "we", "us", "our") governing your access to and use of the Phytria mobile application and the services made available through it (together, the "Service"). By installing, accessing or using the Service you agree to these Terms and to the Phytria Privacy Policy, which is incorporated by reference. If you do not agree, do not install or use the Service.2. EligibilityYou must be at least 13 years of age to use the Service. Accounts are not offered to persons under 13. If you are under the age of majority in your jurisdiction, you may use the Service only with the consent of a parent or legal guardian who agrees to be bound by these Terms on your behalf.3. AccountsAn account is created only through Sign in with Apple; we hold no password. Most of the Service is available without an account. An account is required to share pins to the community map, to report pins and to block contributors. You are responsible for all activity under your account and for keeping your Apple ID secure. You may delete your account at any time from within the Service. Deleting your account does not delete the journal stored on your device, and deleting the application does not delete your account.4. Licence to use the ServiceSubject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to install and use the Service on Apple-branded devices that you own or control, for your personal, non-commercial use, in accordance with Apple's App Store terms. All rights not expressly granted are reserved. You may not copy, modify, distribute, sell, lease, sublicense, reverse-engineer, decompile or attempt to extract the source code of the Service, its data sets or any part of it, except to the extent that applicable law expressly permits.5. Your contentYou retain ownership of the photographs, notes, records and other content you create in the Service ("Your Content"). Most of Your Content remains on your device and is never transmitted to us.When you share a pin to the community map, you grant Botanéau Group a non-exclusive, worldwide, royalty-free, sublicensable licence to host, store, reproduce, display, adapt (including by reducing location precision) and distribute the shared elements of that pin — its photographs, plant name and reduced-precision location — within the Service and in connection with operating, moderating and promoting the Service, for as long as the pin remains shared. The licence terminates for a pin when you retract it, except that we may retain copies as required by law, for moderation records, and in backups for a reasonable period, and except for copies already retrieved by other users' devices in the ordinary operation of the Service.You represent and warrant that you own or have all rights necessary to share Your Content, that Your Content does not infringe or misappropriate any third party's rights, and that Your Content complies with these Terms and the community guidelines.6. Community guidelines and acceptable useThe community map is a public space. Before your first share you must accept the community guidelines, and we record the time of acceptance. When sharing you agree that:• Plants only. You will share pins depicting plants and nothing else.
• Your own photographs. You will share only photographs you took yourself or otherwise have the right to share.
• No people, no private property. No person will be identifiable in a shared photograph, and no private interior or other private space will be depicted.
• No harmful content. You will not share content that is unlawful, abusive, harassing, hateful, threatening, sexually explicit, deceptive, or otherwise objectionable.You further agree not to use the Service to violate any law or the rights of others; to interfere with, disrupt or probe the security of the Service or its infrastructure; to access the Service by any automated means or in a manner that sends more requests than a person can reasonably send using the application; to extract data from the Service in bulk; to circumvent any usage limit, allowance or access control; or to impersonate any person or entity.You acknowledge that the location of a shared pin becomes public at approximately 100-metre precision, and that you are solely responsible for deciding whether to share a pin located at a private residence or depicting a protected, rare or otherwise sensitive species.7. ModerationShared pins are held for review and are displayed to other users only after approval. Any user may report a pin from its More menu. We review reports promptly, and a reported pin may be hidden automatically pending review. You may block a contributor, after which that contributor's pins will not be displayed to you.We may, but are not obligated to, monitor content on the Service. We may remove, hide, decline or restrict any shared content, and may suspend or revoke any user's ability to share, at any time and at our sole discretion, with or without notice, including where we believe the content or conduct violates these Terms or the community guidelines. We are not liable for any content shared by users or for any failure or delay in removing content. You may remove any pin you have shared at any time from that pin's More menu.8. Identification and plant information are not adviceThe Service identifies plants using a third-party identification service, Plant.ID (FlowerChecker s.r.o.), and may suggest possible causes of plant conditions. Identifications and suggestions are generated automatically, may be incorrect, and are frequently incorrect for visually similar species. All plant information in the Service, including any information concerning edibility, toxicity, medicinal or traditional use, and care, is general reference material provided for informational purposes only. It is not advice about the particular plant in front of you and is not medical, veterinary, horticultural, agricultural, legal or other professional advice.You must not eat, feed to any person or animal, apply to the body, or use for any medicinal purpose any plant on the basis of information in the Service. Some plants that closely resemble edible species are lethal. Collections or labels in the Service named "Edible", "Medicinal" or similar are organisational labels and are not safety assessments. Before acting on any identification, confirm it with a qualified expert or an authoritative regional reference. If you believe a person or animal may have ingested or been exposed to a harmful plant, contact a poison control centre, physician or veterinarian immediately.9. Identification allowance and paid featuresThe Service provides a fixed number of identifications at no charge for the lifetime of the account or device identifier, as stated in the application, counted as described in the Privacy Policy. We may change the allowance for future users, introduce paid features or subscriptions, or modify or discontinue any feature, at any time. Where paid features are offered, they are sold exclusively through Apple's in-app purchase system and are subject to Apple's terms, including with respect to billing, renewal and refunds. Nothing in these Terms obliges us to offer any feature at no charge indefinitely.10. Beta distributionWhere the Service is distributed through Apple's TestFlight program, the following additional terms apply. Beta builds are pre-release software provided for evaluation and testing; they may contain defects, may change or remove features between builds, and may cease to function when a build expires. Data stored in a beta build may be lost, including as a result of defects or changes to data storage between builds, and you should export anything you would not want to lose. Apple's TestFlight terms apply to your participation as a tester in addition to these Terms. We may end the beta program, or your participation in it, at any time.11. Changes to and availability of the ServiceWe may modify, suspend or discontinue the Service or any part of it at any time, with or without notice, and we will not be liable to you or any third party for doing so. We do not guarantee that the Service will be available, uninterrupted, timely, secure or error-free, or that data will not be lost.12. Intellectual propertyThe Service, including its software, design, text, graphics, taxonomic and care data sets and all related intellectual property, is owned by Botanéau Group or its licensors and is protected by copyright, trademark and other laws. "Phytria" and associated logos are trademarks of Botanéau Group. Except for the licence in Section 4 and your rights in Your Content, nothing in these Terms transfers any right, title or interest to you.13. Third-party servicesThe Service relies on third-party services, including Plant.ID for identification, Supabase for hosting, and Apple for authentication, purchases and distribution, and links to third-party websites through its news feed. We do not control those services or sites and are not responsible for their availability, content, accuracy or practices. Your use of them is subject to their own terms and privacy policies.14. Disclaimer of warrantiesTO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY AND QUIET ENJOYMENT. WITHOUT LIMITING THE FOREGOING, WE MAKE NO WARRANTY THAT ANY IDENTIFICATION, DIAGNOSIS OR OTHER INFORMATION IN THE SERVICE IS ACCURATE, COMPLETE OR RELIABLE, THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR BE UNINTERRUPTED OR ERROR-FREE, OR THAT DATA WILL BE PRESERVED. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.15. Limitation of liabilityTO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL BOTANÉAU GROUP OR ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, LICENSORS OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF DATA, LOSS OF PROFITS, LOSS OF GOODWILL, PERSONAL INJURY, PROPERTY DAMAGE OR OTHER LOSS ARISING OUT OF OR IN CONNECTION WITH THE SERVICE, ANY IDENTIFICATION, DIAGNOSIS OR OTHER INFORMATION IN IT, ANY CONTENT SHARED BY USERS, OR THESE TERMS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM AND (B) TEN UNITED STATES DOLLARS (US$10). NOTHING IN THESE TERMS EXCLUDES OR LIMITS LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.16. IndemnificationYou agree to defend, indemnify and hold harmless Botanéau Group and its members, managers, officers, employees, contractors and service providers from and against any claims, liabilities, damages, losses and expenses, including reasonable legal fees, arising out of or in connection with Your Content, your use of the Service, your violation of these Terms or the community guidelines, or your violation of any law or the rights of any third party.17. Suspension and terminationWe may suspend or terminate your access to the Service or any part of it, including your ability to share content, at any time and for any reason, including where we believe you have violated these Terms or the community guidelines, or abused the identification service or the community map. You may stop using the Service at any time and may delete your account from within the Service. Sections 5 (as to content shared before termination), 8, and 12 through 20 survive any termination.18. Governing law and venueThese Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Hawaii, United States of America, without regard to its conflict-of-laws rules. You agree that any such dispute will be brought exclusively in the state or federal courts located in the City and County of Honolulu, State of Hawaii, and you consent to the personal jurisdiction of those courts, except that we may seek injunctive or other equitable relief in any court of competent jurisdiction. Nothing in this Section deprives you of any protection of the mandatory consumer law of the country in which you reside.19. Apple-specific termsThese Terms are between you and Botanéau Group only, not with Apple Inc. ("Apple"). Apple is not responsible for the Service or its content. Apple has no obligation to furnish maintenance or support for the Service. To the maximum extent permitted by law, Apple has no warranty obligation with respect to the Service, and any claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to a warranty are our responsibility. Apple is not responsible for addressing any claims by you or any third party relating to the Service or your possession or use of it, including product liability claims, claims that the Service fails to conform to any applicable legal or regulatory requirement, and claims arising under consumer protection or similar legislation. In the event of a third-party claim that the Service infringes that party's intellectual property rights, we, not Apple, are responsible for the investigation, defence, settlement and discharge of that claim to the extent required by these Terms. You represent that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.20. GeneralThese Terms, together with the Privacy Policy and the community guidelines, constitute the entire agreement between you and Botanéau Group regarding the Service and supersede all prior agreements. If any provision of these Terms is held invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force. Our failure to enforce any provision is not a waiver of our right to do so later. You may not assign or transfer these Terms or your rights under them; we may assign them without restriction. Headings are for convenience only.21. Changes to these TermsWe may amend these Terms from time to time. The effective date at the top of these Terms will be updated, and the current version will be published. Where a change is material, we will provide notice within the Service. Your continued use of the Service after the effective date of revised Terms constitutes acceptance of the revision. If you do not accept revised Terms, you must stop using the Service.22. ContactBotanéau Group LLC, a Hawaii limited liability company
[email protected]